Case Study Detail
From -17% ROI Loss to +9% Profitable Growth with Meta Ads
Client's requirements:
- Stop the bleeding ad spend
- Achieve a positive ROI
- Scale profitably without increasing risk
Results Achieved
Challenges
Inefficient audience segmentation
Creatives not aligned with user intent or funnel stage
Lack of structured testing or budget control
No real-time data-driven optimization
Solution
Advanced audience targeting to reduce CPA
Fresh, buyer-intent aligned creative assets
Smarter budget allocation toward converting segments
Weekly performance audits and agile scaling
Results
Ad Spend: $35,018.24
Revenue: $38,209.54
ROI: +9.11% (Profit of $3,191.30
Consistent lead quality + scalable system
Conclusion
Meta Ads Work—When You Work Them Right
It’s not the platform that fails—it’s the strategy behind it.
This transformation wasn’t about spending more. It was about spending smarter. With the right audience, creatives, and a performance-first framework, Meta Ads became one of the most profitable channels for this brand.
👉 If your ads feel like a money pit, it’s time for a smarter strategy—not a bigger budget.