Case Study Detail
Reducing Cost Per Lead by 72% and Achieving 6x ROAS: A Performance Marketing Success Story
Client's requirements:
- Meta Ads Management
- Copywriting & ad creatives
-
Key Performance Indicators (KPIs):
-Increased lead generation
-Improved conversion rates
-Enhanced customer engagement - Goal: Achieve measurable growth across both businesses
Results Achieved
ROAS
0
x+
Reduced CPL
0
%
CTR Improvement
0
%
Results Achieved
ROAS
0
x+
Reduced CPL
0
%
CTR Improvement
0
%
Client's requirements:
- Meta Ads Management
- Copywriting & ad creatives
-
Key Performance Indicators (KPIs):
-Increased lead generation
-Improved conversion rates
-Enhanced customer engagement - Goal: Achieve measurable growth across both businesses
Results Achieved
Decrease in CPL
0
%
ROAS
0
x+
CTR Improvement
0
%
Challenges
- Unaligned Tracking: Metrics were inconsistent, with discrepancies of up to 40% between reported and actual leads.
- Lack of Transparency: Sarah was uncertain about where her budget was being spent, with previous campaigns showing only a 2% lead conversion rate.
- Poor Reporting: Previous agencies provided insufficient and unclear reports, with an average of 5 metrics shared per month, leaving Sarah in the dark about performance.
- Quality of Leads: Campaigns generated leads at a cost of $80 each, with less than 10% converting to booked appointments.
Solution
- Tailored Strategy Development: I conducted an in-depth analysis of Sarah’s business needs and crafted personalized marketing strategies for both DebtEase Financial and CloudCraft.
- Transparent Communication: Established clear communication channels, ensuring Sarah was kept in the loop throughout the campaign process.
- Data-Driven Decision Making: Implemented rigorous performance tracking, analyzing metrics to make informed adjustments to campaigns rather than making changes arbitrarily.
- Creative Optimization: Regular updates to ad creatives, audience targeting, and copy based on performance data improved engagement.
Results
- Cost Per Lead (CPL): Reduced from $80 to $22, resulting in a 72% decrease.
- Cost Per Booked Appointment: Dropped from $100 to $50, enhancing efficiency in lead conversion.
- Return on Ad Spend (ROAS): Increased from 3x to 6x, demonstrating a significant boost in campaign profitability.
- Click-Through Rate (CTR): Improved from 1.5% to 3.5%, indicating more effective ad engagement.
- Cost Per Click (CPC): Decreased from $2.00 to $0.90, optimizing budget allocation.
- Quality of Leads: Enhanced targeting strategies resulted in a higher percentage of qualified leads, improving overall conversion rates.
Here From the Client:
"Now, I’m seeing measurable growth across both businesses. The results speak for themselves, and it’s been a game-changer for me. If you’re tired of feeling left out of the loop with your marketing, I highly recommend working with Harsh. He’s not just about running campaigns—he’s about getting results and making sure you understand how those results are achieved."
Sarah Thompson
Owner
"Now, I’m seeing measurable growth across both businesses. The results speak for themselves, and it’s been a game-changer for me. If you’re tired of feeling left out of the loop with your marketing, I highly recommend working with Harsh. He’s not just about running campaigns—he’s about getting results and making sure you understand how those results are achieved."
Sarah Thompson
Owner
Here From the Client:
"Now, I’m seeing measurable growth across both businesses. The results speak for themselves, and it’s been a game-changer for me. If you’re tired of feeling left out of the loop with your marketing, I highly recommend working with Harsh. He’s not just about running campaigns—he’s about getting results and making sure you understand how those results are achieved."
Sarah Thompson
Owner